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这群女性展示了联系的力量;她们在一起,将日常生活转变为更美好的事物。 在他们的身边:多功能的Duo包包,无时无刻不在穿越生命的无限可能。
纽约2025年9月24日-- 今天, Kate Spade New York推出其2025年秋季全球品牌宣传活动 “Spark Something Beautiful” ,带回四次获得格莱美提名的说唱歌手 Ice Spice 和舞蹈家兼多面社交媒体明星 Charli D'Amelio 的标志性Z世代“二人组” ,并欢迎格莱美获奖创作歌手 Laufey 和模特 Reign Judge 。 在首席执行官兼品牌总裁伊娃•厄德曼( Eva Erdmann)的领导下,该活动坚定地树立了品牌的新篇章,拥抱旨在与下一代建立联系的新美学和新愿景,庆祝我们与朋友在一起时发生的魔力。
在纽约市熙熙攘攘的背景下,我们跟随主角独自导航……直到她走近街道交叉口。 当她的朋友们加入她时,他们的团结引发了十字路口的转变,即庆祝即使是短暂的联系也能激发美好的事物。
Kate Spade New York营销高级副总裁Kaisy Mae O'Reilly表示: “在Kate Spade New York ,我们相信,共同分享的小时刻真正照亮了生活。” “与Duo包一样,我们的竞选明星体现了独特性和多功能性,但同时也闪耀着光芒。 从本质上讲,这场运动是关于如何将最简单的时刻转化为非凡的时刻。”
该活动介绍Laufey ,他的机智、魅力和艺术与Z世代的观众产生了深刻的共鸣,还有回归的竞选明星Ice Spice和Charli D'Amelio ,以及模特Reign Judge。 虽然个性鲜明,但该集团反映了联系的力量(以及Kate Spade New York最新英雄 Duo Bag的多功能性)。他们每个人都展示了将日常生活转化为非凡事物的能力。
Laufey 说: “音乐对我来说一直都是关于联系的--无论是在音乐会上与观众,还是在我日常生活中与我最亲近的人。” “这次Kate Spade New York活动吸引我的地方在于它如何捕捉那些小小的共享时刻的美丽。 我喜欢这样的想法,即友谊可以把穿越街道这样简单的事情变成神奇的事情--这真的与我对世界的看法产生了共鸣。”
Ice Spice 表示: “我一直很欣赏Kate Spade New York的设计风格,让人同时感受到大胆、通用和别致。” “参与这次活动感觉很自然,因为这是关于为您的生活带来欢乐并让您感觉良好的人。 对我来说,那是我的朋友。 众所周知,每个成功女性的背后都是她的女朋友在群聊中炒作她。”
“我很高兴再次与Kate Spade New York合作,” Charli D'Amelio 说道。 “这场运动庆祝团结,这对我来说意义重大,因为我的朋友们是我真正的支持系统。 在我职业生涯中最忙碌的时刻,他们会让我回想起自己,提醒我什么是重要的。 我喜欢Kate Spade New York为我们一起生活更美好的事实点亮了光芒。”
秋季系列的核心是 双人包,这是一款专为无限可能而设计的多任务必备品。 Duo有四种佩戴方式(如单肩包、斜挎包、手拿包或腰包) ,与携带它的女性一样通用。 2025年秋/假日系列以引人注目的色彩为特色--薯条牛奶、黑色、豹纹百里香、干百里香、青柠片、灰渣和烧焦的鼠尾草--以及适合度假的色调,如牛奶杯、红果酱、豹纹小发和茄子。 该系列售价在298美元到348美元不等,全新款式在整个季节继续在商店和网上推出。
2025年秋季系列将于2025年9月23日起在Kate Spade纽约店铺和网上开卖,全新款式将陆续推出。 该活动将于当天在Kate Spade New York的频道上推出,直至2026年2月。
活动图片和视频:
KV图片: : 30主角视频:
积分:
导演: Julien Vallée
摄影师: Daniel Arnold
创意策略: Mandai Loop
创意机构: Marcel
制作公司: Wanda
后期制作公司: Chemistry
音乐: Amy McKnight– Rise Up Let's Go
造型师: Leith Clark( Laufey和Reign Judge )、Timothy Garcia ( Ice Spice )、Carlee Suzanne Barrow和Anabel Bentle ( Charli D'Amelio )
发型: Jenny Cho-Semple( Laufey )、Araxi Lindsey ( Reign Judge )、Dionte Gray ( Ice Spice )、Laura Polko ( Charli D'Amelio )
化妆: Dana Delaney( Laufey和Reign Judge )、Karina Orozco ( Ice Spice )、Akina Shimizu ( Charli D'Amelio )
Nails : Yoko ( Laufey和Reign Judge )、Brittney Boyce ( Charli D'Amelio )
KATE SPADE…
$378.00
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Embrace Kate Spade New York's effortlessly chic vibe with the deco suede tulip tote in the deliciously rich Hot Fudge hue. This tote exudes understated glamour with its rugged suede texture and gleaming signature logo hardware, striking the ideal balance between everyday luxury and modern edge. The design is all about quiet confidence, from its timeless silhouette to the captivating depth of its color.
With adjustable double straps, the tote drapes gracefully over the shoulder, adapting to your every move. The spacious interior is thoughtfully arranged with a zip pocket and wall pockets, making organization a breeze. It effortlessly carries essentials, transitioning from workday hustle to weekend escapades with panache, while comfortably accommodating most 14" laptops. This tote is more than just an accessory; it elegantly shifts through your multifaceted life, always in tune with your style.
Synonymous with classic sophistication, Kate Spade New York captures a sense of whimsical elegance that continues to resonate in its designs. This tote plays into the current trend of merging functionality with flair, ensuring it stands as a quintessential piece in any fashion-forward wardrobe.
On February 1, Kate Spade New York announced new Spring 2026 additions to its popular KSDuo collection. Rooted in the brand’s heritage while infused with a contemporary sensibility, the series welcomes a new lineup defined by a positive, confident energy and a theme of lightness.
This season’s key theme, “lightness,” is reflected throughout the collection—from material choices and color palettes to overall design. Rich textures created through metallic finishes and fringe details are paired with a color story built on soft tones.

Accented with vibrant pops of color, the collection delivers a distinctly spring-ready presence. The balance between softness and structured lines allows the designs to transition seamlessly from everyday use to special outings.
With the addition of seven new colors and newly introduced silhouettes, the lineup expands significantly, offering greater styling versatility and catering to a wide range of lifestyles.

The KSDuo series also welcomes a new large crossbody style this season. Like existing models, it features a highly versatile three-way design, allowing it to be worn as a crossbody, shoulder bag, or clutch. Combining a lightweight form with practical storage capacity, it emerges as a new signature silhouette that complements the spring mood.
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